원문정보
The Effect of Public Service Campaign Message Fatigue for the Prevention of Harmful Drinking on Drinking Attitude among University Students : Focusing on the Mediating Effect of Negative Emotions & Negative Perceptions about Harmful Drinking Message
초록
영어
Objectives: We analyzed the direct effects of message fatigue on negative emotions, negative perception and drinking attitudes, as well as the indirect effects through negative emotions and negative perceptions Methods: A survey was conducted on 427 college students using quota sampling method considering demographic characteristics such as gender and grade. Results: First, message fatigue had a significant positive effect on negative emotions, while it was not significant on negative perceptions and drinking attitudes. Second, negative emotions have a significant effect on negative perceptions and drinking attitudes, and negative perceptions have a significant effect on drinking attitudes. Third, the path ‘message fatigue → negative emotion → drinking attitude’ was significant, while the path ‘message fatigue → negative emotion → negative cognition → drinking attitude’ was not significant. Conclusion: In practice, it is necessary to avoid informational messaging and develop a message that considers sympathic elements.
목차
Ⅱ. 연구방법
A. 연구설계
B. 조사도구
C. 분석방법
Ⅲ. 연구결과
A. 응답자의 인구사회특성
B. 측정모형의 타당도
C. 연구모형 분석
Ⅳ. 논의 및 결론
참고문헌