earticle

영어

Since 1957, China has strategically employed panda to enhance its positive image and influence. At the same time, panda holds particular significance within high-level diplomacy in China. This study aims to delineate the processes and characteristics of China's panda diplomacy, evaluate its achievements and limitations, and deliberate on the requisites and methodologies for effective public diplomacy. There have been two instances where Korea engaged in panda diplomacy. In 1992, to commemorate the establishment of diplomatic relations between ROK and China, Korea leased pandas named Ming Ming and Li Li. And in 2014 once again, to mark the visit of Chinese President Xi Jinping, leased Le Bao and Ai Bao from China. Later, the birth of a panda cub named Fu Bao in Korea, born to Le Bao and Ai Bao, garnered nationwide attention and affection. In 2024, discussions unfolded surrounding the return of Fu Bao to China in accordance with the agreement, revealing the underlying complexities of international politics, diplomatic negotiations, public diplomacy, and attempts to expand influence behind the facade of panda donations with their adorable image. While Korea is positioned to accommodate China's influence alongside pandas, it is imperative to leverage the disparity between the inherent constraints of panda diplomacy and the broader strategic landscape. Through this approach, Korea can manifest its commitment to assuming responsibility as a member of the international community by concurrently upholding international values and norms pertaining to animal protection and welfare while pursuing national interests.

한국어

중국은 1957년 이래 판다를 중국의 긍정적인 이미지와 영향력을 전파한다는 목적에 따라 활용하고 있다. 판다는 중국 내에서 특히 고위급 외교의 중요한 부분으로 인정받는다. 동 연구는 중국이 추진해온 판다 외교의 과정과 특징들을 정리하고, 성과와 한계를 검토해 효과적인 공공외교의 요건과 방안을 수립하는 데 참고하고자 했다. 한국은 판다와 함께 중국의 영향력을 수용하게 되는 입장이지만, 판다외교에 내포된 제약과 확대된 전략 공간 사이의 간극을 활용할 수 있다. 이를 통해 국익 추구와 함께 동물 보호·동물 복지에 대한 국제 가치와 규범을 존중함으로써 국제사회의 일원으로서 책임을 다하는 의지를 표명할 수 있다.