earticle

영어

Travel trends are changing due to the prolonged COVID-19 pandemic and vaccine development. The analysis of pre and post Covid-19 tourism trends, according to a survey by Jeju Tourism Organization, shows that the search volume for overseas travel has decreased compared to 2018 and 2019, but search volume for Jeju travel and the number of tourists visiting Jeju Island Increased. In the case of tourists in Jeju, many use vehicles, mostly rental cars, for transportation due to the geographical characteristics of the island, and the number of electric vehicles is increasing in Jeju Island’s rental car services due to the strengthening of electric car policies. However, most of the existing research on tourists have been conducted using public data. Therefore, based on the means of transportation mainly used by tourists, electric vehicle driving data recorded for three years provided by Korea Electric Power Corporation Knowledge Data Network (KEPCO KDN) was classified into a total of 11 areas by weather and time requirements and classified through an artificial intelligence-based multiclassification model. In this study, tourist activity patterns were classified according to season, time zone, and climate conditions, but in the future, it can be used for recommendations and advertisements for tourist destinations by subdividing zones and adding information on users.