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Session III : ICT Convergence

Usability of Social Media for Business Development

초록

한국어

Now a day’s social media become a trend for the promoting marketing. It provides a platform where people can share or promote their ideas, business, and products as well services. The promoting campaigns are according to the psychology of user in modern world. This discovery is useful for the people who use these sites for the business promotion. It provides a platform for the novice as well as the expert users to develop their business. They can achieve their aim by making different pages for the business promotions. The purpose of this research is to explore which social media site is best for the development of the business. The comparison between Facebook and Twitter is done along with their usability investigation.

목차

Abstract
I. INTRODUCTION
II. LITERATURE REVIEW
III. RESEARCH METHODOLOGY
IV. RESULTS
V. CONCLUSION

저자정보

  • Qadir Jahan Computer Science Department, Superior University Lahore, Lahore, Pakistan
  • Muhammad Waseem Iqbal Computer Science Department, Superior University Lahore, Lahore Pakistan
  • Muhammad Raza Naqvi INP-ENIT, University of Toulouse Tarbes France
  • Muhammad Aqeel Computer Science Department, Superior University Lahore, Lahore Pakistan

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