earticle

한국어

This study aimed to provide fundamental insights into societal perceptions of skincare specialists and propose recommendations for improving such perceptions. It accomplished this by: i) analyzing the frequency of keywords related to skincare specialists before and after the implementation of the National Aesthetician License, utilizing big data, and ii) investigating correlations between these keywords. To achieve this, data were gathered from web sources focusing on the keywords 'skincare specialist' and 'aesthetician' for the five years from 2003 to 2007, as well as the most recent five years. For the analysis, TEXTOM and UCINET6 were utilized, and the findings revealed the following: First, in the analysis of the frequency of keywords related to skincare specialists from 2003 to 2007, ‘Aesthetician Academy’ emerged as the most, from 2018 to 2023, 'National Aesthetician License' emerged as the most prominent term. Second, this study visualized the overall network structure of keywords related to skincare specialists using NetDraw, enabling a simultaneous understanding of the relationships between each keyword. Third, network centrality analysis of keywords regarding skincare specialists revealed that during the period from 2003 to 2007, 'Type of Skincare Specialist' exhibited the highest centrality. In the period from 2018 to 2022, ‘National Aesthetician License’ was the highest. Considering these social perceptions of skincare specialists with the aforementioned keywords, there is a clear need to enhance professionalism and regulations regarding qualifications.

중국어

本研究旨在于通过大数据分析了解皮肤国家资格证新设前后, 皮肤管理师相关关键词, 不同时期使用频率, 关键词之间的关系, 并提供改善皮肤管理师社会认识的基础资料与启示. 通过大数据分析, 可即时得到社会对皮肤管理师的实时认识, 有助于掌握该领域的核心研究 主题, 整体特征和结构, 本研究以“皮肤管理师”和“皮肤美妆师”为关键词搜集了新设皮肤国家 资格证前5年(20031.01-2007.12.31)和最近5年(2018.1.1-2022.6.30)的网络数据, 分析则 使用了Textom和UCINET6. 研究结果为如下:第一, 2003-2007年期间, 皮肤管理师相关关 键词频率分析结果显示, “皮肤美妆学院”出现频率最高, “美妆师”, “皮肤管理师种类”, “皮 肤管理师考试”, “资格证”等关键词出现频率较高. 2018-2023年期间, 皮肤管理师相关关键词 的频率分析结果显示,“皮肤国家资格证”的出现频率最高,“皮肤美妆资格证”, “技能考试”,“美妆学院”, “笔试”等关键词出现频率较高. 第二,本研究使用NetDraw对皮肤管理师相关关 键词的整体网络结构进行了视觉化,同时分析出各关键词之间的关系.第三, 针对皮肤管理 师相关关键词进行网络连接中心性分析结果显示, 2003-2007年期间,“皮肤管理师种类”最高,“皮肤管理师种类,“皮肤管理师考试”,“皮肤管理师竞争率”等是连接强度较高的关键词, 2018-2022年期间,“皮肤国家资格证”出现频率最高,“美妆学院”,“销售”,“价格”等关 键词连接中心性较高.基于上述关键词,社会对皮肤管理师形成一定的认识,因此有必要加 强对资格证的专业性以及管理.