원문정보
A Study on the Influencing Factors of Vehicle OTA Service to User’s Satisfaction : Using TAM Model
초록
영어
With the advancement and widespread adoption of electric vehicles, the development and proliferation of vehicle software, as well as software services, will progress rapidly. At the same time, the supply chain system of the automotive industry will also be revolutionized, and the boundaries of car manufacturers in the value chain of vehicle production will become increasingly blurred. The core competitive elements of automobiles will gradually become hardware, software, and services, with software upgrades attracting much attention, the core of which is OTA technology. This study aims to explore and empirically examine the relationships between OTA service quality, Technology Acceptance Model (TAM), and customer satisfaction. Moreover, the study amalgamates E-service quality and software quality models to determine OTA service quality factors. This study identified OTA service quality factors, impact the crucial determinants of TAM and examined the effect of these factors on customer satisfaction with OTA services in the context of electric vehicles. Electric vehicles are no longer just a means of transportation, but intelligent products that incorporate advanced technologies. By providing fast and efficient OTA services, EV brands can build an image of technological innovation and improve their competitiveness in the fiercely competitive automotive market.
목차
1. 서론
2. 이론적 배경
2.1 전기자동차의 정의
2.2 전기자동차의 발달과 시장 현황
2.3 OTA(Over-the-Air)의 정의 및 현황
2.4 OTA 관련 선행연구 경향 및 연구의 의의
3. 연구방법
3.1 연구모형
3.2 연구가설
3.3 변수의 정의
4. 연구데이터의 수집, 분석 및 결과
4.1 검증을 위한 데이터의 수집 및 분석 방법
4.2 표본 데이터 특성
4.3 연구모형의 타당성 및 신뢰성 분석 결과
4.4 OTA 서비스 품질과 지각된 유용성 및 용이성 간의 관계에 관한 분석
4.5 OTA 서비스 품질과 만족도 간의 관계에 관한 분석
4.6 지각된 유용성 및 용이성과 만족도 간의 관계에 관한 분석
4.7 분석 결과의 정리
5. 결론
5.1 분석 결과에 대한 해석
5.2 연구의 시사점 및 향후 연구 제안
References