earticle

영어

The purpose of this study is to investigate and analyze the relationship between experience economy and experience satisfaction for tourists who experienced tourism using artificial intelligence (AI) based tourism product platform. The survey was conducted for November 1st to December 31st, 2023, and an empirical analysis was conducted using 235 valid samples. Statistical processing of the data collected in this survey was analyzed using the AMOS 21.0 nd SPSS 21.0 statistical package program. First, As a result of the verification, it was analyzed that all four sub-dimensions of the experience economy which were educational experience, entertainment experience, escapist experience, and esthetic experience, had a positive effect on experience satisfaction. Therefore was fully adopted. Through this study, we intended to provide theoretical implications for tourism institutions. The practical implications are, first, that the artificial intelligence tourism product platform should be continuously updated. Second, various efforts are needed to find new tourism experience contents. Third, the public and private sectors should cooperate to combine existing tourism resources or find new tourist attractions and provide officially certified tourism products.