earticle

영어

This research explores the role of exhibitions as platforms for knowledge sharing and acquisition in a knowledge-based society where knowledge holds a competitive advantage. It investigates the motives of exhibition visitors from a knowledge-oriented perspective, categorizing their reasons for participating in face-to-face interactive exhibition spaces as primarily driven by tacit knowledge acquisition, classified into ‘tacit knowledge of information and knowledge,’ ‘experience and participation,’ and ‘networking.’ A survey was conducted with ‘G-Star’ game show attendees(n=244) in Busan, and principal component analysis was employed to validate the three underlying factors of tacit knowledge. Additionally, differences in the pursuit of tacit knowledge were examined based on the characteristics of G-Star exhibition visitors(B2B, B2C). This study contributes to a better understanding of the significance of exhibitions in a knowledge- based society and offers essential insights into the goals and interests of exhibition participants.