earticle

영어

This study attempted to investigate the influence of interest in beauty on information-seeking behavior and buying behavior of cosmetics. In terms of interest in beauty and information-seeking activity by occupation, 'professional job' was the highest. In terms of interest in beauty by education, ‘college graduate or higher’ was the highest. When analyzed by average monthly income, interest in beauty was high in a ‘KRW 1-1.5 million’ group with statistical significance. The above results show that information search has an influence on ‘interest in appearance’, ‘interest in makeup’ and ‘interest in others’ while buying behavior of cosmetics showed an effect on ‘interest in appearance’, ‘interest in makeup’, ‘interest in information acquisition’ and ‘interest at purchase only’.

중국어

本研究以300名20至29岁女性为研究对象, 调查了该群体的美容兴趣对信息搜索, 化妆品购买 行为的影响及其相关性. 针对美容兴趣, 信息搜索, 化妆品购买行为的分析结果显示, 根据 职业划分的美容兴趣和信息搜索程度最高, 且具有统计学意义. 从教育程度来看, 大学以上 学历群体的美容兴趣显著. 从收入来看, 月收入100万韩元至150万韩元以下的群体的美容兴 趣显著. 美容兴趣分析主要包括三个因素 : 对外表的兴趣, 对化妆的兴趣, 对他人的兴趣 ; 购 买行为分析主要包括五个因素. 对美容信息的兴趣, 对信息搜索的兴趣, 对信息获得的兴趣, 对信息所有的热忱, 购买时的兴趣 ; 购买行为分为五个因素 : 信誉购买型, 自我购买型, 优 质购买型, 谨慎购买型, 平替购买型. 综上, 信息搜索受美容兴趣的月平均收入, 教育程度, 外表兴趣, 化妆兴趣, 对他人的兴趣等因素的影响 ; 化妆品购买行为受美容兴趣对化妆及外 表的兴趣, 对信息获取的兴趣, 购买时的兴趣等因素的影响􀕶