earticle

영어

The purpose of this study is to comprehensively and objectively analyze the success factors of food service companies. It also aims to reduce the probability of failure by accurately identifying the services and products that customers want from food service companies. Since consumers who use food service companies were found to be sensitive to the taste and service of food, it was found that food service companies need to create various strategies to improve consumer satisfaction. The opinions of a total of 13 interviewees are summarized as follows: Food service companies have been shown to offer discount coupons or free food to improve consumers' satisfaction, and consumers are positively aware of these services. In addition, food service companies have been shown to use various methods to promote the brand to consumers, which is effective for consumers to recognize new menus or brands. Food service companies are trying to inform consumers of their products or services, as consumers have been shown to select attractive brands among numerous food service companies. Since consumers make recommendations to people around them or share their opinions on the Internet after visiting a food service company, it is important to improve their satisfaction. In order for food service companies to operate successfully, it is essential to accurately identify and provide what consumers want. Therefore, this study aims to help food service companies continue to survive and is expected to be useful for understanding consumers' purchasing behavior.