원문정보
초록
영어
Scooters are a popular way to get around on your own in many places, such as Taiwan, India, Thailand, etc., because they are easy to move around in, small, and cheaper to buy than cars. On the other hand, traditional scooters that run on fossil fuels put some pollution into the air and add to problems like global warming and air pollution. Switching from scooters that run on fossil fuels to electric scooters can help clean up the air in cities with much pollution. To promote the use of electric scooters, it’s important to know how consumers feel about them. The current study investigates consumers’ purchase intentions for electric scooters. Based on the questionnaire survey results (n = 567), we found that consumers’ environmental concerns, price consciousness, and perceived subjective norms are associated with electric scooter purchase intention. Consumers with price consciousness may choose fossil-fuel-powered scooters because they consider electric-powered scooters more costly, although environmentally friendly. The study gives researchers and practitioners a glimpse into consumers’ environmental concerns and subjective norms for a sustainable product.
목차
1. Introduction
2. Literature and Hypotheses Development
2.1 Environmental Concerns
2.2 Price Consciousness
2.3 Subjective Norms
3. Methodology
3.1 Data and the Sample
3.2 Measures
3.3 Sample
3.4 Reliability, Validity, and Common Variance Bias
4. Results
5. Discussion
5.1 Theoretical Contribution
5.2 Practical Implications
5.3 Limitations and Future Research Direction
6. Conclusions
References