원문정보
A study on Entrepreneurial Motivation, Entrepreneurial Intention, Preferred Startup Type according to the Regulatory Focus of College Students
초록
영어
Entrepreneurshipprovidesafoundationforgrowthandleapforwardthatcanfosterinnovativetalentthatcan createjobsanddiscovernewbusinessesandnewtechnologies.Thisstudycanbeusedasdatafor entrepreneurship-relatedorganizationstorevitalizestartupsbyempiricallyanalyzingentrepreneurial motivation, entrepreneurial intention,andpreferredstartuptypesaccordingtotheregulatoryfocusofcollegestudentswho areprospectiveentrepreneurs.Asaresultofthisstudy,firstly,collegestudentswithastrongpromotionfocus tendencyshowedhigherlevelsinallaspectsofeconomicstart-upmotivation,non-economicstart-upmotivation, andstart-upintentionthancollegestudentswithastrongdefensefocustendency.Second,collegestudentswith a strongpromotionfocusshowedahigherlevelofpreferenceforindependentandsocialenterprisesthan defensefocus,whiletheyshowedahigherpreferenceforfranchiseswithastrongdefensefocus.Thiscan serveasafoundationforrevitalizingentrepreneurshipbyfurthernurturingcollegestudentswitha promotion-focusedtendency,andbyfocusingonentrepreneurshipeducationprogramsforindependentand socialenterprisestartuptypesforcollegestudentswithapromotion-focus,andfranchiseentrepreneurship educationprogramsforcollegestudentswithadefense-focus.
목차
1. 서론
2. 이론적 고찰
2.1 조절 초점
2.2 창업동기
2.3 창업의도
2.4 창업유형
3. 연구방법
3.1 가설설정 및 연구모형
3.2 자료수집 및 분석방법
4. 실증분석
4.1 표본의 특성
4.2 척도의 신뢰성 검증
4.3 가설 검증
5. 결론
References