earticle

영어

In this study, panel data from 2000 to 2022 was used for 127 countries with export records of Korean cultural content to analyze the impact of export of Korean cultural content on exports of Korean consumer goods. First, it can be seen that spatial regression model and spatial error model analysis are more suitable than traditional panel OLS analysis to determine the spatial dependence of the impact of Korean Wave cultural content exports on consumer goods exports. In particular, a 1% increase in the export of Korean Wave cultural content leads to a 0.16 to 0.18% increase in Korean consumer goods exports, showing that the effect of the Korean Wave has a positive impact to some extent on consumer goods exports. Second, a 1% increase in music content exports shows the highest value with a 0.10∼0.11% increase in consumer goods exports, which shows that the economic effect of K-POP is great. Lastly, the item that has the greatest effect on exporting Korean cultural content is electronic equipment, which has a very high coefficient value compared to other items. This is expected to be the most important strategy for improving usability through marketing of electrical and electronic products using Korean Wave cultural content.