earticle

영어

Data is evaluated as a core resource for a company. But at the individual company level, there are criticisms that it is limited to rudimentary analysis based on limited data. Although there are many studies to solve this inefficiency, an implementation plan still need to be addressed. This study presents a theoretical and practical framework to fill this gap. First, from a theoretical point of view, the necessity of an integrated data transaction exchange is presented using the Knowledge Based view theory and the mission oriented policy theory. And from a practical point of view, we suggest not only exchange design and operation plans, but also a step-by-step strategy to increase data transactions. In addition, this paper provides the rationale for active use of user community functions and collaboration with scholars in field of business and economics in order to utilize user forums to solve factors that limit data transactions and apply the answers to real-world corporate management.