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In the field of PR, finding ways to simplify and convey complex information to the general public is a challenging task. From this perspective, LG Electronics’ event “LG ThinQ Escape Cafe,” aimed at making it easier to introduce the smart home platform ThinQ to Generation Z, was a successful endeavor. The planning and execution were meticulously aligned with the target audience’s perspective, effectively stimulating consumers’ emotions. As a result, the event was extended to a season 2, and participants’ voluntary content naturally gained exposure on online portals. In particular, the success of this event provides solutions for companies on how they should convey technology-related content that consumers find difficult to acquire or use. Based on this LG Electronics event, this article aims to provide valuable insight on how to convey complex technology-related information and plan events that can garner a positive response from Generation Z.