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Based on the essentials of the Korean Academic Society for Public Relations (KASPR) 2022 Distinguished Lecture given by Dr. Glen T. Cameron and Dr. Yan Jin, this conceptual piece provides an overview of the contingency theory of strategic conflict management, its application to research, and future directions, with a focus on the theory-practice interconnections of the contingency theory in public relations across multiple contexts. How the contingency theory has been and can be further applied to advancing crisis communication and conflict management research and practice in Asia is further discussed.
목차
Abstract
INTRODUCTION
THE DEVELOPMENT AND EXTENSION OF THE CONTINGENCY THEORY
Brief History of the Contingency Theory
“It Depends”: Stance and Stance Movement
The Matrix of Contingent Factors
EXEMPLARS OF THRORY EXPANSION AND APPLICATION
Threat Appraisal Model
Application of the Contingency Theory in COVID-19 Pandemic Communication
THE APPLICATION AND FUTURE DIRECTIONS OF THE CONTINGENCY THEORY IN ASIA
CONCLUSION
REFERENCES
INTRODUCTION
THE DEVELOPMENT AND EXTENSION OF THE CONTINGENCY THEORY
Brief History of the Contingency Theory
“It Depends”: Stance and Stance Movement
The Matrix of Contingent Factors
EXEMPLARS OF THRORY EXPANSION AND APPLICATION
Threat Appraisal Model
Application of the Contingency Theory in COVID-19 Pandemic Communication
THE APPLICATION AND FUTURE DIRECTIONS OF THE CONTINGENCY THEORY IN ASIA
CONCLUSION
REFERENCES
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자료제공 : 네이버학술정보