earticle

영어

This study is to find out the effect of changes in daily life on the use of beauty services in the COVID-19 situation. For this study, a questionnaire was used to investigate and 202 copies were used as analysis data. Frequency analysis, factor analysis, descriptive statistical analysis, t-test, one-way analysis, correlation analysis, and multiple regression analysis were analyzed using the SPSSWIN 21.0 program. As a result of the analysis, the change in hair salon use due to COVID-19 among women was higher, and the difference in the satisfaction with hair salons use after COVID-19 was not significant. And the higher the psychological and social factors of daily life changes due to COVID-19, the higher the change in hair salons use. This study tha the purpose and significance of presenting a direction for the hygiene management of stores and customer response and copinf for the psychological stability of customers who use beauty services even in COVID-19.