earticle

논문검색

Culture Convergence (CC)

A Study on the Type of Audience Preference for the Image of Beggar Chivalrous Man : Focused on Chinese Martial Arts MMORPG Online Games

초록

영어

Chinese martial arts culture is a kind of Chinese kung fu culture, a cultural category that uses martial arts kung fu for chivalry and justice. Chinese martial arts MMORPG online game is the embodiment of Chinese martial arts culture in online games, which is a unique Chinese online game. The image of beggar chivalry is a special chivalrous image in Chinese martial arts culture, and in the top 3 martial arts MMORPG online games, all of them have the image of beggar chivalry, which shows that this image has a wide player base. The Q methodology is an approach that endeavors to discover complex issues in human subjectivity, unlike existing empirical studies. In order to determine the type of beggar chivalry image preference of the game players, 32 beggar chivalry images were selected in the study and three types of beggar chivalry images were found through the Q method: Type 1 is the type of gorgeous and noble beggar chivalry; Type 2 is a competent type and is good at fighting the beggar's chivalry; and Type 3 is comparable relatively refined type. The result of this study is that the image of beggar chivalry preferred by game players is the opposite of the traditional Chinese image of beggar chivalry. The traditional image of beggar is the image of wearing plain and begging in the street, but the image of beggar chivalry that is liked in online games is luxurious, noble, exquisite and about the image of good at fighting. This research result has some value and significance in the development and design of beggar chivalrous image in future martial arts MMORPG online games.

목차

Abstract
1. INTRODUCTION
2. THEORETICAL BACKGROUND
2.1. Definition, type and trend of martial arts online games
2.2. Beggars and beggars chivalry
2.3. Game Character Design
3. MATERIALS AND METHODS
3.1. Q population and Q sample
3.2. P sample
3.3. Q classification and data processing
4. RESEARCH RESULTS
4.1. The first category: the type of gorgeous and noble beggar chivalry
4.2. The second type: competent type and is good at fighting the beggar's chivalry
4.3. The third category: comparable relatively refined type
5. CONCLUSIONS AND SHORTCOMINGS
5.1. Research findings
5.2. Research limitations and shortcomings
REFERENCES

저자정보

  • XiaoZhu Yang Lecturer, Zhejiang A&F University, China; Phd., SangMyung Univ., Korea
  • JongYoon Lee Prof., Dept. Of Photography and Visual Media, SangMyung Univ., Korea
  • ShanShan LIU Lecturer, Nanyang Institute of Technology, China
  • Jang Sun Hong Assistant Prof., Dept. Of Mass Communication, Konkuk Univ., Korea

참고문헌

자료제공 : 네이버학술정보

    함께 이용한 논문

      ※ 기관로그인 시 무료 이용이 가능합니다.

      • 4,500원

      0개의 논문이 장바구니에 담겼습니다.