earticle

영어

With the rapid development of social media, Chinese traditional clothing art faces problems such as weakening of cultural identity, information overload and content distortion in the process of digital communication. This article uses the CART-US theoretical model, through in-depth interviews and theme analysis, to collect data through in-depth interviews with 20 experts, scholars and business practitioners in the National Art Fund project, and adopts the theme analysis method to explore the influencing factors and analyze the relationship between various elements. Relationship. The study found that social media provides a new path for the digital dissemination of traditional Chinese costume art, but there are also challenges. Therefore, this paper proposes communication strategies and measures for social media platforms. Including optimizing content presentation to improve the readability and attractiveness of information; strengthening user interaction to promote communication and dissemination among users; and cultivating a sense of cultural identity so that users can more cherish and inherit Chinese traditional clothing art. These measures help to improve the dissemination effect of Chinese traditional costume art on social media platforms, thereby enhancing its influence at home and abroad. This study provides useful reference and reference for research in related fields through an in-depth analysis of the status quo and challenges of disseminating Chinese traditional costume art on social media platforms. At the same time, the research results have important theoretical guidance and practical significance for government departments, enterprises and individuals to better disseminate and promote Chinese traditional costume art on social media.