earticle

영어

The digital economy is a series of economic activities that use digital knowledge and information as key factors of production, modern information networks as important carriers, and the effective use of information and communication technology as an important driving force for efficiency improvement and economic structure optimization(Ma et al., 2021). As a new industrial driver, the digital economy has become a new driving force and engine to promote the optimization of industrial structure.Tourism industry as an information-intensive industry has better adaptability with digital economy and has an important role in promoting tourism technology innovation, tourism information sharing and tourism industry integration. However, the tourism industry in the digital transformation of insufficient cognition, low efficiency in the application of digital technology, insufficient construction of digital platforms, the lack of digital talents in the tourism industry and other problems, to a certain extent, weakened the momentum of the digital transformation of the tourism industry. Therefore, it is urgent to study the mechanism path of digital economy on tourism industry structure optimization and effective countermeasures for customer service dilemma. The study results found that: at the theoretical level, the mechanism of digital economy promoting tourism industry structure optimization is analyzed based on economic growth theory and industrial structure theory, and the digital economy transforms tourism industry development mode through integration and innovation effect, improves tourism total factor productivity through factor upgrading effect, and reshapes tourism industry organization form through spatial spillover. At the practical level, the realistic dilemmas of the digital economy empowered tourism industry structure are analyzed, such as "digital divide", "data monopoly", tourism market regulation and tourism platform supervision, etc. In response to those problems, development countermeasures are proposed to innovate the tourism industry model, upgrade the traditional production factors of tourism, and accelerate the spatial clustering and information sharing of the tourism industry. This paper provides a new research perspective and path for the digital transformation and upgrading of tourism industry from the theoretical and practical levels.