earticle

영어

This study aims to develop indicators of the ‘Heung’(excitement) expression on Korean local festivals. The indicators of the ‘Heung’ expression consist of two concepts : one is the elements of the ‘Heung’ expression derived from the festival area and the other is the categories of the ‘Heung’ expression derived from the essential properties of the festival. The categories of the ‘Heung’ expression was classified into four categories : ‘participant’, ‘playfulness’, ‘artistry’, and ‘materiality’. And the indicators of the ‘Heung’ expression are suggested into three index. First is the list of the elements of the ‘Heung’ expression, second is the relationship indicator between the elements of the ‘Heung’ expression and the categories of the ‘Heung’ expression, third is the indicator of the ‘Heung’ expression by local festival type. These three indicators contain the general characteristics of the ‘Heung’ expression of Korean festivals and the specific appearance of ‘Heung’ expression by local festival types. The indicators can contribute to the internationalization of Korean local festivals, and will also serve as a guide to realizing the ‘Heung’(excitement) experience in the new space of the Fourth Industrial Revolution and AI era.