earticle

영어

Local cultural events are promoted in connection with urban regeneration projects as a means of revitalizing the region, but objective empirical analysis studies on promoted cultural events are lacking. Therefore, this study aims to identify the satisfaction according to the characteristics of participants in cultural events in the urban regeneration project, analyze the factors influencing the satisfaction, and present future promotion strategies for cultural urban regeneration as regional revitalization goals and means. As a result of the analysis, the difference in satisfaction according to the characteristics of residents was not diverse, but the satisfaction of urban regeneration cultural events was high in the unmarried class due to the potential demands and expectations of local cultural events. It was confirmed that the convenience of the event, sales products, and cultural event contents had an impact on satisfaction, and the cultural event contents had a great influence on the formation of satisfaction. For urban regeneration cultural events, it is important to secure the basic venue environment and convenience, and to improve the professionalism of planning and execution. In order to revitalize the region through urban regeneration cultural events, it is effective to establish a budget, event planning and contents, governance and operating system.