earticle

영어

This research paper aims to introduce a novel business model tailored for the Digital Document Intermediary Platform in terrestrial freight transport. Drawing insights from a comprehensive case study on maritime freight intermediary platforms, the study underscores the evolving incorporation of digital technology within the logistics sector. Leveraging the Business Model Canvas (BMC) framework, an integrative terrestrial freight intermediary platform imbued with advanced digital technology is presented. The proposed platform ingeniously exploits cutting-edge digital technologies, including IoT, Block Chain, AI, Cloud, and Big Data. This seamlessly integrates functionalities such as Cargo Tracking, Smart Contract, Smart Freight Matching, Cloud Logistics Platforms, and Programming Interfaces (APIs). Building upon extant literature and findings, the research advocates for the wider adoption of digital technologies in shaping the future of terrestrial transportation.