earticle

영어

This study analyzed the difference in selection attributes and consumption value according to the demographic characteristics of female baby-boomers. As a result of the analysis, differentiated customer management was found to be essential depending the job, educational background, income, and marital status. In particular, in the case of unmarried baby boomers, it was suggested that customer management is necessary to enhance both physical images and human images as selection attributes and improved social value, emotional value, functional value, rare value, and situational value as consumption values. Such customer management suggests that customer management will contribute to improving the sales of and enhance the competitiveness of beauty salons.

중국어

本研究分析了女性婴儿潮一代的人口统计特征对选择属性的差异与消费价值的差异. 分析结 果显示, 针对婴儿潮一代的不同职业, 学历, 收入, 结婚状况, 须进行差异化的顾客管理. 特别是, 针对婴儿潮一代中的未婚群体, 须提高选择属性中的物理形象和人格形象 ; 同时也 须提高消费价值中的的社会价值, 情感价值, 功能价值, 珍贵价值, 情境价值, 并对以上价 值进行顾客管理, 这对于美容院从业者来说是首要的. 以上客户管理, 将会提高美容院的竞争力, 也会对美容院的销售额增长做出贡献.