earticle

영어

In order to study the changes in Korean makeup image since the 1950s, the research method tried to look at the changes in characteristics from the 1950s to the present through the content analysis of the literature. In the 1950s, due to the influence of color makeup, makeup that emphasized contours changed in the 1960s to more gorgeous and experimental makeup. In the 1970s, the natural look became popular again, and women used earth colors in their makeup. In the 1980s, makeup became dramatic again with thick contours and bright, bold colors. With the popularization of HD televisions in the 1990s, makeup that pursued lighter and more natural makeup was formed, and in the 2000s, natural makeup that maximized the natural skin tone was introduced instead of exaggerated effects. and freedom of choice in its own style I was able to confirm that it was directed in this reflected style. As mentioned above, the transition of make-up has an overall clear characteristic depending on the era, and it is thought that this result can contribute to the activation of research as well as providing information on the change in the beauty style called make-up.

중국어

本文通过文献分析, 研究了20世纪50年代以来韩国化妆形象的变化. 20世纪50年代化妆特征 为突出其脸部轮廓; 20世纪60年代的妆容则从强调轮廓转变为更加华丽和实验性的妆容;20 世纪70年代,自然妆容再次流行􎨳女性在妆容中较多使用大地色; 20 世纪80 年代, 妆容更 加变得引人注目, 其特点为浓重的轮廓和明亮, 大胆的色彩􀕶随着彩色电视的出现, 鲜艳的 妆容更加流行, 1990年代此风潮依旧持续. 随着高清电视的普及, 整个社会呈现出了追求淡 妆, 自然妆容的趋势, 到了2000年代, 又出现了夸张的妆容, 崇尚用自然肤色呈现自然妆容, 并将个人选择和自由充分展现于妆容风格之中. 综上, 化妆形象的变迁随着时代的不同 而呈现出了多样化, 鲜明的特点, 期待本研究成果给美妆相关行业提供有效的研究资料.