earticle

영어

The retail industry significantly changed over the past decade, from its traditional focus on offline stores to a greater emphasis on online shopping, accompanied by a shift in consumer behavior. There are specific categories in which traditional shopping remains the preferred method of purchase. Analyzing quantitative performance is crucial in making informed and practical decisions that will guide companies to allocate their valuable earnings. The growth of digital channels is the inevitable next step in the retail market of Mongolia. Therefore, retailers must focus on integrating their stores to adapt to these changes. We identified critical elements of our chosen locations in Mongolia that form the basic concept of an offline store. With the help of the K-means clustering method, clustered locations represent the primary living conditions of retail customers. The findings of this research are valuable to managers interested in redesigning a store to operate in an integrated manner.