earticle

영어

This study examines the influence of consumers' perceptions of corporate sustainability practices on their behavioral intentions towards carbon-neutral packaging products, and the role of gender in shaping these perceptions. The study investigates the relationships between perceived environmental concern, social responsibility perception, corporate governance perception, perceived environmental benefit, real consumption, consumer satisfaction, and repurchase intention, and explores whether gender moderates these relationships. Results suggest that perceived environmental concern, social responsibility perception, and corporate governance perception are positively related to the perceived environmental benefit, which in turn, is positively related to real consumption, consumer satisfaction, and repurchase intention. Gender was found to moderate some of these relationships. The study contributes to our understanding of how corporate sustainability practices can influence consumer behavior and highlights the importance of considering gender as a factor in sustainability research.