원문정보
A Study on the Factors Influencing the Entrance Satisfaction of the Leased Store Owner in Seoul
초록
영어
This study was conducted with the aim of finding important influencing factors for Entrance satisfaction of rental stores in Seoul's collective shopping mall, and the main research results are as follows. First, economic characteristics were derived as variables that had the greatest impact on store satisfaction. Second, facility characteristics ranked second in influence. Third, commercial district characteristics, location characteristics, and institutional characteristics, which are the external environment and conditions of collective shopping malls, were found to affect store satisfaction, but their influence was not significant. Finally, it was found that the characteristics of management and operation did not affect store satisfaction. This study can find the significance of the study in that it was conducted from the perspective of rental store owners in research related to collective shopping malls in the field of real estate.
목차
Ⅰ. 서론
1. 연구의 배경 및 목적
2. 연구의 범위 및 방법
Ⅱ. 이론적 고찰
1. 집합상가의 개념과 현황
2. 선행연구 고찰 및 본 연구의 차별성
Ⅲ. 연구설계
1. 변수 선정 및 조작적 정의
2. 연구모형 및 가설 설정
3. 설문조사와 분석방법
Ⅳ. 실증 분석
1. 표본의 일반적 특성 및 기술통계량
2. 데이터 타당성 검증
3. 연구모형 및 가설 검증 결과
Ⅴ. 결론
참고문헌