원문정보
초록
영어
The purpose of this study is to revitalize ESG tourism in Bhutan by comparing and analyzing the ESG tourism status in Bhutan and the ESG tourism status in Korea. Big data analysis using text mining was performed by selecting "Bhutan ESG Tourism" and "Korea ESG Tourism" as keywords. The top 30 keywords were extracted through word purification, and based on this, data visualization was conducted through network analysis and Concor analysis between each keyword. As a result of the analysis, it was confirmed that Bhutan, unlike Korea, did not utilize it even though it had elements to incorporate ESG and the tourism industry into the country itself. As a result, since it is necessary to combine ESG elements owned by Bhutan and combine them with the tourism industry, we would like to suggest the direction of combining ESG and the tourism industry through this study.
목차
1. INTRODUCTION
2. THEORIACAL BACKGROUND
2-1. ESG
2-2. GNH
2-3. Tourism industry
2-4 SDF
3. BIGDATA ANALYSIS
3-1 Research Methods
3-2. Subject and duration of study
3-3. Big Data Analysis
4. RESULT AND DISCUSSION
4-1. TF-IDF Analysis
4-2 Connection Centrality Analysis
4-3 Concor Analysis
5. CONCLUSION
References