earticle

영어

This study aims to propose a variety of methods by applying kitsch features and designing male hairstyles on the basis of the aesthetic features of kitsch. Six kinds of male hairstyles (dandy, regent, two-block, asymmetric, mushroom and Mohican) designs were proposed applying the aesthetic features of kitsch (exaggeration, inappropriateness, pleasure, satire and homesickness) acquired by analyzing the trends of the existing research and literature on the aesthetic features of kitsch and then, applying the hair colors and objects to male hairstyles. Six basic works, six trendy works, and six object works were created for this study. Those works expressed diverse kinds of male kitsch hairstyles containing new emotions by applying popular images and features of high-class culture out of the existing indecent and resistant image of kitsch in order to improve the applicability of kitsch hairstyles and provide basic data for the development of male hairstyle designs, which can express a variety of personalities.

중국어

本研究旨在将北奇(Kitch)的美学特征融入到男性发型设计中，并提出各种不同的发型设计方法。本文通过对北奇的美学特征的详细研究和文献分析,把北奇的美学特征(夸张、不恰当、嬉戏、讽刺、怀旧)应用于6种男性发型(花花公子、摄政王、双分型、非对称型、蘑菇型、莫希干发型)设计,提出了多种男性发型，所设计的作品分别为：基本型6、趋势型6、对象型6。本研究价值在于将北奇审美特征融入到男性发型设计中，呈现大众形象和高端文化特性相结合的多种男性发型,为更具多样性的男性发型设计做出贡献。