earticle

영어

The purpose of this study is to find the demographic differences in narcissism, beauty benefits, and makeup behavior. To achieve that, a questionnaire survey was conducted with women in their 20s. For data analysis, SPSS 26.0 was applied to conduct frequency analysis and exploratory factor analysis, and find Cronbach’s α value. As study methods to analyze differences, t-test and ANOVA were carried out, and Scheffe test as a post-hoc test was conducted. With regard to age, women in their 20s and 30s had the most other-dependent tendency, those in their 30s took the most hedonic benefits, and those in their 20s took the most personal management behavior. Regarding occupation, students, business persons, and self-employed persons had the most self-directed tendency, and students, service industrial workers, business persons, and self-employed persons took the most personal management behavior. In terms of incomes, those earning 4 million to 5 million won had the most self-directed tendency. Regarding marriage, there was a significant difference in personal management behavior among the sub factors of makeup management behavior.

중국어

本研究旨在调查20多岁女性自爱倾向、美容偏好、化妆管理行为的人口统计学差异。 数据分析采用SPSS 26.0统计程序进行了频率分析、探索因素分析、克朗巴哈系数(Cronbach's α)验证。为了研究上述差异，本文研究方法采用t检验(t-test)和方差分析(ANOVA)，并用沙菲检验(Scheffe test)进行了检验。研究结果如下：针对年龄而言,在依赖他人的倾向性方面,20多岁和30多岁的人依赖程度最高；在感性偏好方面,30多岁的人最高；在个人管理行为方面,20多岁的人最高。针对职业而言,在自我主导倾向方面,学生与自营业者最高,在个人管理行为方面,学生、服务行业从业者、自营业者最高。从收入差异来看,自我主导倾向方面,400~500万韩元最高。从婚姻状况来看，自爱倾向、美容偏好、化妆管理行为等变数,比起婚否,其下位因素的决定的差异更大,因此，可以推断由外部环境因素引起的差异将会较多。.