earticle

영어

This study attempted to suggest a plan to make a shopping mall, a complex cultural space reflecting lifestyles as a designer growth space, settle as a local flagship complex cultural space which represents both publicity and locality in convergence with other industries and culture and create diverse jobs. Specifically, it examined how to converge and compose a hyper-connected complex cultural space with consumption culture efficiently according to the lifestyle of millennials who have led a trend as primary consumers. For this, humanistic thoughts were analyzed based on existentialism and post-modernism from the 19th to 20th centuries. First, the theoretical background of previous studies on the conception and tendency of a lifestyle and a complex cultural space were summarized. Second, based on a fashion lifestyle trend obtained through the collected data, domestic and overseas environments were analyzed with the collected data, focusing on a fashion lifestyle trend. In addition, domestic and overseas regions and shopping mall customers (primarily millennials) were analyzed. Third, in terms of the merchandising of a shopping mall in a complex cultural space, this study investigated contents, spaces and configuration. The above results found that a shopping mall in a complex cultural space offers showrooms as a trend-learning space for designers, which exceeds the concept of a conventional purchase and sales space. For consumers, primarily millennials, the mall is an experiential-lifestyle and communicative space which has diversified in functions.

중국어

本研究旨在实现时尚购物中心与其他领域的产业、文化融合,为设计师提供成长空间,使购物中心成为反映生活方式的复合文化空间，成为公共性和地域性相结合的复合文化空间,并以此为基础，为社会提供多种就业岗位的方案。为此,我们研究如何将超连接的复合文化空间与那些反应流行趋势与千禧一代生活方式的消费文化进行有效融合。研究资料我们以19世纪至20世纪存在主义和后现代主义思想为基础，以人文思维为背景进行了分析。研究结果如下：第一、总结并整理了有关生活方式的概念及倾向，复合文化空间的概念及倾向相关研究的理论背景；第二、通过服务执行计划搜集了资料，并以生活方式风向为中心，分析了国内外环境、国内外地域差异，并针对生活方式复合文化空间里购物中心的顾客进行了分析(消费者主体为千禧一代)；第三、以上述研究为基础，研究了生活方式复合文化空间内购物中心、空间、构成。分析结果为如下，复合文化空间内时尚购物中心已经超越了传统的购买、销售空间功能,对设计师而言，是展厅也是学习流行趋势的空间，创作的空间；而对千禧一代为首的消费者而言，既是体验生活方式的空间,也是沟通空间,由此，我们可以知道其功能正逐渐走向多元。