earticle

영어

This study produced digital art makeup targeting an AI convergence idol group called ‘aespa’, and then uploaded it to a NFT market place called OpenSea. In the research method, this study analyzed the expression elements of Depaysement used for visual expressions according to the classification criteria by Suzi Gablik. To analyze adjective expressions, this study conducted the SD Method(Semantic Differential Method) developed by American psychologist Charles Egerton Osgood, and the FGI(Focus Group Interview) as a qualitative research method. In the results of this study, first, as the Depaysement technique, there was occurrence of isolation, transformation, synthesis, and accidental encounter. Second, the sensibility vocabulary included grotesque, chic, gorgeous, active, modern, and dynamic. Based on the drawn results, this study established the service marketing environment by producing a digital art makeup work and then uploading it to OpenSea, and also aims to contribute to the creation of differentiated design and development into expanded space by expressing artistic value as online content through the development of art and tech together.

중국어

本研究以AI融合偶像组合aespa为对象,制作了数码艺术彩妆,并上传到NFT 市集(Market Place) OpenSea.研究方法主要运用了苏兹贾布里克(Suzi Gablik)的分类标准,分析了用于视 觉表现物的转位法(dépaysement)表现要素.为了分析形容词性表现方式􎨳本研究运用了美 国心理学家查尔斯•奥斯古德(Charles Egerton Osgood)开发的SD法(Semantic Differential Method,语义微分法)和定性调查方法(Qualitative Research)FGI(焦点小组访谈法)􀕶研究结 果显示.第一, 转位法(dépaysement)方面, 显示孤立, 变形,合成, 偶然相遇等现象. 第 二,感性词汇方面, 显示怪诞(grotesque), 别致(chic), 绚丽(gorgeous), 活跃(active), 现代(modern), 动感(dynamic), 另外, 我们以此次研究结果为基础􎨳制作了数码艺术化妆作 品并上传到OpenSea, 构建了服务业的市场环境􎨳表现了艺术与科技协同发展的在线资源艺 术价值,以期为创造独特设计, 扩大发展空间做出贡献.