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논문검색

고객민첩성과 혁신활동이 의사결정에 미치는 영향 연구

원문정보

A study on The Impact of Customer Agility and Innovation Activities on Decision-Making

박준 , 서영욱

피인용수 : 0(자료제공 : 네이버학술정보)

초록

영어

This study aims to derive variables through a prior research review of what capabilities SMEs need to sustain and grow. Customer agility, exploratory innovation activities, exploitation innovation activities, and quality of decision-making were derived as variables, and the relationship between each variable was verified through a structural equation model. As a result of a survey of 220 CEOs of SMEs in Korea, customer agility has a positive influence on exploratory innovation activities, exploitation innovation activities, and decision quality, individually. And, exploratory innovation activities and exploitation innovation activities individually influnce on the quality of decision-making. Through this research, academic and practical implications were derived and research restrictions and future research directions were proposed.

목차

국문요약
ABSTRACT
I. 서론
II. 선행연구 및 가설설정
III. 연구모형 및 연구방법
IV. 분석결과
V. 결론
참고문헌

저자정보

  • 박준 Joon-Park. 대전대학교 융합컨설팅학과 대학원 박사과정
  • 서영욱 Young-Wook Seo. 대전대학교 융합컨설팅학과 교수

참고문헌

자료제공 : 네이버학술정보

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