원문정보
초록
영어
Recently, local governments that provide mobile-based public delivery app services have been increasing a lot. The purpose of this study is to analyze whether the restaurant self-employed's public delivery app selection attributes and public institutions' perception of support, which are under economic pressure due to the high delivery fee burden of private delivery apps, affect the intention to use public delivery app services. In this study, the degree of perception of each factor was measured using the Likert 5-point scale, and it was verified through statistical analysis using SPSS. The effect of the selection attribute of public delivery apps and the perception of self-employed people in the restaurant industry on the intention to use the service was empirically analyzed, and the hypothesis was verified using regression analysis. As a result of this study, it was confirmed that convenience, economy, and public interest had a significant effect among the factors of public app selection attributes, and educational support had a significant effect on public institution support.
목차
1. Introduction
2. Literature review
2.1 Characteristics and status of the delivery restaurant industry
2.2 Public delivery app
2.3 previous studies
3. Analytical methods
3.1 Research Model
4. Empirical analysis
4.1 Evaluation of measurement items
4.2 Reliability Analysis
4.3 Verification of research hypotheses
5. Conclusions
Acknowledgement
References