연구 논문

포스트 팬데믹 시대에 축제의 온·오프라인 융합시스템에 대한 모색


Searching for an Online & Offline Convergence System for Festivals in the Post-pandemic Era

곽길동, 권혁인

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The global outbreak of the epidemic has impacted the experiential culture of festivals and brought new opportunities. In the society of the fourth industrial revolution, the trend of industrial integration of technology is becoming more and more obvious. Under this interaction between society and technology, Convergence Festivals emerged, which promoted the transformation of online and offline operation systems in the field of festivals. Through literature analysis and case analysis, this study clarifies the concept of fusion celebrations and summarized the operation mode of Online & Offline Convergence System in the Post-pandemic Era. Sorted out the Convergence System’s characteristics under the framework of social-technical system innovation theory(STS), provided suggestions for building a Convergence System of Festivals with technology in the future.


Ⅰ. 서론
Ⅱ. 융합축제의 문헌적 고찰
2.1. 축제와 기술융합
2.2. 융합축제의 이해
2.3. 융합축제의 개념
2.4. 융합축제에 관한 연구
Ⅲ. 융합축제 사례분석
3.1. Strawberry Nebula Festival 개요
3.2. Strawberry Nebula Festival 구조 분석
Ⅳ. 온·오프라인 융합시스템
4.1. 기본 개념도
4.2. 축제 애플리케이션 개발
4.3. 외부장소의 확장
4.4. 온·오프라인 융합시스템의 특성
Ⅴ. 결론
5.1. 연구결과 요약
5.2. 연구의 시사점
5.3. 연구의 한계점 및 향후 연구방향


  • 곽길동 Ji dong Guo. 중앙대학교 박사재학
  • 권혁인 Hyuk in Kwon. 중앙대학교 교수


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