earticle

영어

The global outbreak of the epidemic has impacted the experiential culture of festivals and brought new opportunities. In the society of the fourth industrial revolution, the trend of industrial integration of technology is becoming more and more obvious. Under this interaction between society and technology, Convergence Festivals emerged, which promoted the transformation of online and offline operation systems in the field of festivals. Through literature analysis and case analysis, this study clarifies the concept of fusion celebrations and summarized the operation mode of Online & Offline Convergence System in the Post-pandemic Era. Sorted out the Convergence System’s characteristics under the framework of social-technical system innovation theory(STS), provided suggestions for building a Convergence System of Festivals with technology in the future.