원문정보
Influence Mechanism of Behavior Intention for Amateur Go Players' Participation
초록
영어
From the perspective of participation motivation, this paper studies the relationship between amateur Go players' participation motivation and behavioral intention, and constructs a theoretical model of the association between participation motivation, perceived value, social support and behavioral intention. An empirical test was carried out on its influencing mechanism, using multiple linear regression analysis. The results showed that: the hypotheses of the relationship between participation motivation, perceived value and behavioral intention were significantly supported; perceived value played a complete mediating effect between participation motivation and behavioral intention; the moderating effect of social support was partially supported.
목차
1. 引言
2. 研究设计
2.1 理论依据
2.2 研究假设与模型
3. 问卷设计与检验
3.1 问卷设计
3.2 问卷发放与回收
3.3 问卷信效度检验
4. 业余围棋选手参赛行为意向的影响机制
4.1. 回归分析与假设检验
4.2 研究结果讨论
5. 启示
参考文献