원문정보
초록
영어
Culture is the soul of tourism, and communication is the key to the inheritance and development of tourism culture. Therefore, culture and communication are essential for the development of tourism. Digital media art is a new form of art that combines technical, artistic, and media-oriented elements. Its artistic expression and crossover communication capabilities drive its usage in cultural tourism communication. This paper examines the influence of digital media art on tourism culture communication and development by elucidating the concept and characteristics of tourism culture communication and digital media art, applying the theoretical knowledge of communication, and deriving the specific characteristics of digital media art on tourism culture in terms of the transmission-reception relationship, content, medium, and effect. The role and value of digital media art in disseminating and developing tourism culture are discussed. We aim to provide valuable insights for the dissemination of tourism culture.
목차
1. Introduction
2. The concept and characteristics of tourism culture communication
2.1 The concept of tourism culture communication
2.2 Period characteristics of tourism culture communication
3. Concept definition and characteristics of the digital art design
3.1 Definition of the concept of digital art
3.2 Design characteristics of digital art
4. The influence of digital media art on tourism culture communication
4.1 Communication subject and object: from one-way passive to two-way interactive communication
4.2 Communication content: diversified content design
4.3 Communication media: a more complimentary medium of communication
4.4 Communication effect: helping tourist places to complete cultural regeneration
5. Conclusion
References