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IoT Adoption by the Young Consumer : An Extended ASE Perspective

원문정보

초록

영어

Home theft and burglary are prevalent in Dhaka city. Internet of things (IoT), in contrast, is commonly recognized as among the most advanced home security systems. However, the factors that attract young people to use IoT for household security have yet to be examined. Consequently, the purpose of this article is to validate the attitude-social influence-self-efficacy (ASE) model with personal innovativeness and perceived trust. We collected data from Dhaka citizens aged 15 to 24 using a purposive sample technique and 370 valid responses were chosen for the study. According to the analysis, all of our proposed hypotheses were found significant with a 73.6% variance. Furthermore, the effects of attitude and social influence were shown to be the highest and lowest, respectively, and trust and innovativeness were both nearly strong main predictors of ASE. Significantly, since this is one of the few studies in the technology adoption domain using this model, a solid foundation for IoT adoption for security purposes is established.

목차

ABSTRACT
Ⅰ. Introduction
Ⅱ. Conceptual Background
2.1. Overview of the ASE model
2.2. Literature Review of IoT Adoption
2.3. Perceived Trust
2.4. Personal Innovativeness
2.5. Research Gaps
Ⅲ. Research Model and Hypotheses
Ⅳ. Research Methodology
4.1. Instrument Development
4.2. Data Collection
Ⅴ. Data analysis and results
Ⅵ. Discussion and implications
6.1. Discussion of Findings
6.2. Limitations and Future Research Directions
6.3. Implications for Theory and Practice
Ⅶ. Conclusion


저자정보

  • Arif Mahmud PhD student, School of Computer Sciences, Universiti Sains Malaysia, Malaysia, Assistant Professor, Department of Computer Science and Engineering, Daffodil International University, Bangladesh
  • Mohd Najwadi Yusoff Senior Lecturer, School of Computer Sciences, Universiti Sains Malaysia, Malaysia
  • Mohd Heikal Husin Senior Lecturer, School of Computer Sciences, Universiti Sains Malaysia, Malaysia

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