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논문검색

Culture Convergence (CC)

A Study on the Introduction of E-commerce and the Revitalization of the Korean Traditional Market

원문정보

초록

영어

It is true that traditional markets have become a great foundation for changes in today’s production and distribution. However, with the development of science and information communication gradually, the perspective of distribution has been newly developed. In particular, the digital economy system and the pursuit of perfect competition in the global era have placed a great burden on the traditional market. Accordingly, the government has made numerous efforts to revitalize traditional markets, which has led to the present day. However, the change in production, distribution, and transactional perspectives of newly introduced e-commerce in the position of not being able to deviate from the characteristics of the traditional market, that is, the traditional market, poses another major crisis. Therefore, while maintaining the tradition of the traditional market, the introduction of a new method of electronic trading has a good advantage to become an advanced market, but it has not pursued major changes due to fundamental management methods and small-scale operation. Therefore, I believe that it is urgent to introduce and apply new e-commerce to secure transitional competitiveness in order for the traditional market to be reborn and to pursue change and development into a new advanced market.

목차

Abstract
1. INTRODUCTION
2. TRADITIONAL MARKETS AND E-COMMERCE
2.1 Prior research
2.2 Changes in the distribution environment in the era of e-commerce
2.3 Status of e-commerce in traditional markets in other countries
3. COMPARISON OF TRADITIONAL COMMERCE AND E-COMMERCE
4. CONCLUSION
ACKNOWLEDGMENTS
REFERENCES

저자정보

  • Soo-Wook Lee Glocal Education Center, Kwangwoon University, Seoul, Korea

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