원문정보
초록
영어
Virtual idols have aroused wide attention as a novel product of the idol industry in the digital era over the past few years. The population of China determines that virtual idols have a huge fan market. As a digital cultural product closely connected with fans, virtual idols are im-portant to gain insights into the correlation between fan satisfaction and virtual idol functions. In accordance with the KANO demand model, this study first classifies and explains the specific functions of virtual idols into four quadrants, including attractive, must-be, 1D (One-Dimensional), and indifferent. Subsequently, the satisfaction of fans of virtual idols with specific functions in each quadrant are analyzed using a questionnaire. This study suggests that virtual idols have one at-tractive quality, three 1D quality, two must-be quality, and five indifferent quality functional elements. This study qualitatively analyzes the functional elements of virtual idols through fan satisfaction based on the KANO model, which provides valuable help for future research in the field of virtual idols and producers in this field
목차
1. INTRODUCTION
2. DETERMINATION OF THE FUNCTIONAL ELEMENTS OF VIRTUAL IDOL
2.1 Analysis of The Correlation Between Functions and Requirements Based on Kano Model
2.2 Functional Attributes of Virtual Idol
3. VIRTUAL IDOL FUNCTIONAL QUALITY CLASSIFICATION BASED ON KANO MODEL
3.1 Questionnaire design and data collection
3.2 Analysis of survey results
4. VIRTUAL IDOLS HAVE EACH FUNCTION ELEMENT ANALYSIS
4.1 Analysis of Survey Results
4.2 Analysis of 1D Functional
4.3 Analysis of Must-be Functional
4.4 Analysis of Indifferent Functional
5. CONCLUSIONS
ACKNOWLEDGEMENT
REFERENCES