earticle

영어

The purpose of this study is to investigate the factors affecting the satisfaction of massage using aroma essential oil and to determine whether there is a difference in the factors affecting satisfaction according to gender. For this purpose, data of 499 adults over the age of 20 who had received aroma essential oil massage were collected by quota sampling. The main research results are as follows. First, among the variables related to aroma essential oil massage about ‘satisfaction’ and ‘help for skin health’ only the perception was found to be different between men and women. second, variables related to aroma essential oil massage as a result of checking whether it affects satisfaction, ‘durability’ and ‘help for skin health’ was found to have an effect on satisfaction. Third, as a result of checking whether there is a difference in satisfaction influencing factors according to gender, it was found that for men, ‘duration’, ‘price perception’, ‘help for skin health’, ‘educational’, and ‘freedom of a spouse’ affect satisfaction. And for women, it was found that ‘duration’ and ‘help for skin health’ had an effect on satisfaction. Based on these results massage using aroma essential oils to improve satisfaction and secure customers different approaches depending on gender suggested to be applied.

중국어

本研究旨在探讨芳香精油对按摩满意度的影响因素􎨳并调查性别对满意度的影响因素是否存 在差异􀕶为此􎨳本文通过分配抽样方法收集了499名接受过芳香精油按摩的20岁以上成人的资 料􀕶主要研究结果为如下􎩁第一􀕵芳香精油按摩相关变量中􎨳针对“满意度”和“有助于皮肤健 康”的认识存在男女差异􀕶第二􀕵芳香精油按摩相关变量是否影响满意度的调查结果显示􎨳 “持续时间”和“有助于皮肤健康”对满意度均有影响􀕶第三􀕵满意度影响因素是否有性别差异的 调查结果显示􎨳“持续时间”􀕵“价格认知”􀕵“有助于皮肤健康”􀕵“学历”􀕵“配偶有无”均对男性 的满意度产生影响􀕶而对于女性而言􎨳“持续时间”和“有助于皮肤健康”两项对满意度产生了影 响􀕶基于上述研究结果􎨳建议针对性别􎨳采用不同方式􎨳提高芳香精油按摩满意度􎨳以此来 维持客户.