earticle

영어

The purpose of this study is to explore the main factors of YouTube travel Vlog content. In addition, the main factors are to analyze the structural influence relationship of viewing satisfaction, e-wom, and continuous viewing intention. In addition, this study aims to analyze the Tomotomo channel famous for the couple travel Vlog on YouTube to see how famous creators affect it. Based on previous studies, travel Vlog content factors are classified as extended experience, informability, vividness, and entertainment, and creator factors are classified as reliability and attractiveness. Through the results of this study, we will provide an understanding of the behavioral mechanism of viewers watching the travel Vlog of the Tomotomo channel, and present practical strategies for effective travel Vlog content production and sharing in the future. Finally, I would like to present future marketing effects to travel creators.