earticle

영어

The purpose of this study is to analyse characteristics in the tectonic of billboard architecture and to propose strategies for reusing it in order to revitalize the city. The article focus on tectonic elements of Jinhae Botaega billboard architecture in relation with the first urban and architectural planning rules made in 1905 and historic changes in architectural and urban planning guidelines during colonial period. The article argues that architectural layers of modern colonial architecture, added by series of historic events should be identified and valued, prior to any decision to physicla changes or even demolition. The field record, produced between 2019 and 2020, for dismantling and renovation work of Botaega, has been invaluable source for the study as well as various historic records related to the first urban development of Jinhae by for Japanese navy. The conclusion of the study reveals that the hybrid aspects of billboard architecture and potentials to create cultural contents and placemaking for Jinhae’s future.