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PSS 개발 프로젝트 성공요인에 관한 연구 : 차량용 블랙박스와 전자가격라벨을 중심으로

원문정보

A Study on the Success Factors of Development of Product-Service System : Focusing on Dash-cam and Electronic Shelf Labels

양재용

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초록

영어

Today, as customer demands are diversified and convergent attempts are actively made between industrial areas, new perspectives and approaches to product development methodologies are required. Reflecting this trend of the times, this study designed a framework for case analysis using the PSS development methodology, which is drawing attention as a new method of product development. The research target is a South Korean general electronic component manufacturer that develops and produces key materials and components in the mobile, display, optics, semiconductors, automobiles, and IoT sectors. In recent years, the company developed and commercialized Dash-cam using optical technology, one of its core technology capabilities, and developed and commercialized ESL systems for retail stores using wireless communication and IoT sensor technology. As a result, Dasch-cam failed in business, and ESL can be evaluated as successful. The reason for Dash-cam's failure is due to insufficient consideration of the service system to be added to the product, and the reason for ESL's success is because the project was defined based on the PSS attributes of the product and the process and support organization was operated accordingly. This study is of academic significance in that it presents a development framework from a PSS perspective, and it is of practical significance in that it discovered success and failure factors of PSS development through case studies.

목차

Abstract
1. 서론
2. 이론적 배경
2.1 NPD 프로세스와 프로젝트 관리
2.2 PSS의 개념과 속성
3. 연구 방법
3.1 연구 대상
3.2 PSS 개발 프레임워크
4. 사례 연구
4.1 사례(1) 차량용 블랙박스
4.2 사례(2) 전자가격라벨(ESL)
4.3 사례연구의 시사점
5. 결론
5.1 연구의 요약 및 시사점
5.2 연구의 한계와 향후 연구 방향
References

저자정보

  • 양재용 Jae-Yong Yang. 한양대학교 산업융합학부 조교수

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