earticle

영어

Generation Z is the youngest generation of society who features different characteristics from the previous generations. Just like in other industries, the communication ability of Generation Z in the public relations industry is argued to exert a negative influence on the interpersonal relationship with the older generations within the organization. To address the argument, this study aims to test the factors that influence on GenZers' intergenerational communication. In addition to the age stereotype and social norm, the main predictors revealed in previous intergenerational communication literature, this study employed communication competence as a communication variable. Results of hierarchical regression analyses showed that communication competence was found to be the second strongest predictor, next to benevolence (stereotype on personality). Practical implications for public relations employers and theoretical implications are discussed.