earticle

영어

Luxury consumption needs were also reflected in the demand for hotels in Korea, which had been shrinking overall due to the prolonged COVID-19.,As consumers' luxury consumption rebounded, luxury hotels introduced luxury rooms in a variety of spaces that offer special experiences and conducted luxury marketing by taking advantage of the fact that they are suitable for a small number of meetings. In a pendemic situation, the restaurant selection attributes will be distinctly different from the restaurant selection attributes before the pandemic.,Previous studies on restaurant selection attributes have been conducted a lot, but it has been shown that restaurant customers due to Corona Pendemic consider risks related to cleanliness and hygiene more important. The number of customers who visit restaurants verified by reviews through SNS or recommendations from acquaintances has increased, and these attributes have a significant impact on customers' restaurant selection and intention to visit. Infectious disease disasters, everyday changes that no one has ever experienced, are introducing new consumption trends and preparing for the periodic emergence of new infectious diseases in the future.,Therefore, companies are looking for medium and long-term countermeasures by analyzing consumer psychology, and furthermore, efforts should be made in various ways to promote consumer happiness. When you want to use a hotel restaurant from a consumer's point of view, it is important to understand the attributes to consider and to find ways to promote decision-making.,The practical implications of this study suggest that marketing is needed to continuously attract customers' visits in the real world due to the deterioration of the overall hotel industry caused by COVID-19, the emergence of competitors, and changes in consumers' consumption propensity to eat out.