earticle

영어

Social media, which has become one of the most powerful tools of the 21st century, continues to be popular with both consumers and brands in the influencer marketing industry.,In the future, Instagram users will expand into the commerce market where they can identify and purchase products they want through IGTV. In the past, Influencers used to share their own content and daily life and gradually increase their influence on their followers to be used as a marketing tool. Recently, Instagram has become a very important area in the experience of commerce service, and expectations are increasing due to the possibility of experience of commerce service. The purpose of this study is to present the influencer commerce experience journey, the commerce service trend of Instagram, and what to consider when implementing it.