earticle

영어

Consumers choose and buy products that will satisfy them. Purchasing behavior is a process of psychological process or decision-making that processes information according to the constraints of social interrelationship and environmental factors in order to satisfy their desires. It can be said that it is a process of reaction. In a situation where consumers' lives are threatened by social fear due to COVID-19, the untact element of online products has become the best product to replace offline food products. It is seen as a change in the restaurant market due to the increase in single-person households, the nuclear family, and the pandemic caused by the COVID-19 epidemic, not a single meal for busy modern people. As such, in the COVID-19 situation, restaurant consumers became interested in meal kit products, which can be eaten using home-style simple foods that can be easily purchased offline and online, or cooked directly with fresh ingredients. Meal kit products have evolved into freshly cooked and semi-cooked processed foods and combined products by complementing the shortcomings of products that are eaten as they are after opening or simply heated. Accordingly, by studying the influential relationship between the factors of selection attributes for meal kit, purchase behavior, and customer satisfaction in the Corona-19 untact situation, we intend to derive factors for complementary points and improvement points in developing meal kit products in the future.,In addition, this study is expected to provide basic data for researchers conducting research on meal kit products, and to provide theoretical basis for product development and direction of food service companies and marketing strategies.