earticle

영어

Playing is very important even in the era of change and innovation. Toys that is used for play become not only simple products but also a source of imagination for future generations. Toys used in this play process affect children's emotional and intellectual development as well as gender role perception. This study analyzed the color of package design, which plays a large role in the process of purchasing toys, and approached it with a sense of the problem of how package design colors used in preferred toy products play a social role. It was intended to find out the specific relationship between gender classification and color utilization in the domestic toy package design. Also, the purpose of the study is to contribute to improving the perception of gender role identity by suggesting the direction of color application away from the fixed gender role. I proceed the study by limiting the scope and analyzing the top six sales of toy products in June 2022 of character magazine and monthly . As a result of the analysis, the visible color classification according to gender observed with the people's eye in the store display was not significantly noticeable in the analysis target, but there was fixed and repetitive color application in the girls' toys. Since this phenomenon can negatively affect children, color plans that strengthen the classification according to the operation of toys, the classification according to the age of use, and the classification by functions and characteristics should be applied.